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Spidey encounters a stampede of wild bulls early one morning in the middle of New York, and after rounding them up, finds out that they accidentally escaped from an in-town rodeo at Madison Square Garden. Later that day, at the Daily Bugle, Jameson is hosting a photo shoot of Wild Willie Wilson's priceless gold spurs due to appear at the rodeo. As they are transported secretly by subway courier, Peter is sent by Jameson after he agrees to Peter's suggestion to cover the human interest story of how valuables can be transported in public with no one aware of it. Soon, however, the subway car comes under attack by cowboys on flying robot horses lead by a masked figure who calls himself the Sidewinder. Fortunately, it's not long before Spider-Man appears to try and get back the stolen spurs. Spidey safely retrieves them from Sidewinder, and returns them to their owner, Mr. Wilson. Grateful at the return of his property, he invites Spider-Man as a guest of honor at his rodeo. While looking around the rodeo as Peter, he discovers that Sidewinder is using the place as a base. With the help of one of the rodeo workers, who suspected that something was not right with the running of the rodeo, Spider-Man comes close to discovering Sidewinder's true identity, but he is rendered unconscious by the man himself before he finds out. Sidewinder straps Spidey to the rodeo's robotic bull, Diablo, and it's up to Spidey to free himself and reveal Sidewinder's true face.
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Just after first battling Sidewinder, Spidey yells "Up, up, and away!", the third and final reference to Superman in the series.